Public Relations
Content
Samples
Webspace 2022
Secure bylines to raise your public profile:
Key Client Results:
Developed an executive platform that strengthened Wattpad’s Canadian media relationships through placement of the CEO’s opinion pieces in The Globe and Mail.
Opened up multiple relationships with government officials at the municipal and federal level.
As a result of this work, the CEO contributed insight to public policy through roundtables on Canada's 2016 immigration plan.
Samples:
Canada’s Workforce Gave My Startup an Unfair Edge – Here’s How
Highlighted the CEO’s unique point of view on diversity being the main differentiator/strength for Toronto as a startup hub
The messaging was so effective, it opened up ties to the Mayor’s office and is frequently echoed by other contributors in the Toronto tech/business scene
Canada’s Leaders Need to Pivot the Economy Towards Innovation
Monitored conversations in both the tech and political news media to uncover a unique, genuine message for the CEO to champion. It earned him an in-print op-ed on election day in 2015
The piece resulted in a personal note from Jim Balsillie of Blackberry and a spot for Wattpad on the Council of Canadian Innovators.
Canada Needs to Fast-Track Immigration to Bring in Crucial Tech Talent
Leveraging the election day piece, I was able to work with reporter Sean Silcoff to strengthen the CEO’s position on this topic
The fast-track visa program went into effect and incorporates many of the items requested by Wattpad’s CEO and the Council of Canadian Innovators
In January 2016, this topic came back up after Trump’s proposed travel ban sent the media into a flurry. Inbound request for comment came in consistently with Wattpad top-of-mind as a result of the groundwork I laid in this space
Use Data Insights to Postion Your Business
Key Client Results:
Successfully publicized Wattpad’s data insights across a variety of verticals.
Learned to use Wattpad’s internal data tracking system to quickly respond to inbound media requests for data.
Samples:
Stanford researchers using Toronto-based Wattpad's stories to inform artificial intelligence - The Globe & Mail
Used storytelling to package this media pitch that received placement online and in print.
From Bieber to K-Pop, How Fanfic Predicts Popularity
-Wired UK
Tech and lifestyle outlets resonated with the campy appeal of Wattpad’s fanfic trend data. By tieing boring numbers to lively trends, we uncovered a unique way to appeal to editors.
Earn Media Placements Through
Thought Leadership
Key Client Results:
Wrote a column for consistent placements of CEO's business advice on INC.com
Opportunities secured for a variety of Wattpad’s top writers in media outlets reflective of their target audience
Created a body of content that served as a base for proactive pitching and media relations for spokespeople just starting out
Samples:
Scaling the Future - Wattpad CEO’s bi-weekly INC column
Averaged between 2k and 10k engaged impressions and frequently earned spots on INC’s social media and homepage
#FreeYourBody Campaign Helps Promote Body Diversity In Literature
-Huffinton Post
Promoted the grassroots social good campaign created by this Wattpad writer to secure placements in Seventeen, Bustle, Entrepreneur, The Huffington Post, and The Washington Post
Media results can drive business results
Attract investors and build credibility.
Use SEO research to create long-tail, pitchable content that creates organic traffic.
Get assets backlinked through media relations to raise your site's domain authority and search ranking
We Focus on results:
Contact Webspace today to improve your media relations.We offer a variety of integrated marketing services to get the most out of your next public relations campaign.We prepare a public relations foundation that respects your growth, SEO, and paid-ad strategy.
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